Born out of a coffee shop in Kearney, Ne, Cup of Coa is entering the specialty coffee and retail scene with luxury and elegance.

Hot chocolate in a majority of the world is a rich beverage that is enjoyed all year round by all ages. This is not the case in North America. In our American culture hot chocolate is scene as a winter beverage marketed towards children.

Goal of Cup of Coa’s rebrand is to promote hot chocolate as a lifestyle beverage to be enjoyed by all ages any time of the year.

Through this campaign, Cup of Coa is portrayed as light airy luxury.