Cup of Coa –
Rebrand Launch Campaign
Born out of a coffee shop in Kearney, Ne, Cup of Coa is entering the specialty coffee and retail scene with luxury and elegance.
Hot chocolate is a rich beverage that is enjoyed all year round by all ages in a majority of the world. However, this is not the case in North America. The American culture has simplified hot chocolate to a winter beverage marketed towards children.
Cup of Coa uses its rebrand to promote hot chocolate as a lifestyle beverage meant to be enjoyed by all ages in any season.






Credits
Meredith Ristine
Graphic Designer
Daniel Muller
Photographer
Jasmin McGinnis
CEO & Art Director